Melbourne · 11 & 12 October 2026

The Reset Conference

 

Two days as a gift to self,

so that everything afterwards can shift

 

Seventy business owners. Four things worth getting right.

Hosted by Jessica Callahan and Pia Kynoch.

Early bird closes 28th August.

Reserve your seat

You are not failing.

That is what makes this hard to explain to anyone who is not doing it.

You open and you close. You set the prices, you manage the team, you absorb the complaint, you make the call nobody else will make. From the outside it looks like it is working, and mostly it is. But you have not properly stopped in a very long time, and somewhere in the last few years the pace stopped feeling temporary.

You do not need another list of things to do.

You need two days where nothing is asked of you except your attention.

II

On rest

 

We want to be precise about this, because rest is a word that has been made soft.

We do not mean a spa day. We do not mean two days away from your business where you come home to the same problems and a slightly better mood.

We mean the thing that actually happens when a capable leader stops for long enough that their thinking changes.

You already know the difference between a decision made at 9pm after a difficult day and the same decision made on a clear morning. One of them is yours. The other one is your exhaustion answering on your behalf.

Two days. A room designed for calm. Full hospitality, unhurried pacing, and deliberate silence built into the programme.

And in that state — properly rested, properly present — we look at your numbers, your culture, and your nervous system

Rest is not the opposite of the work. It is the condition that makes the work possible.

III

The four pillars

 

Four things shape whether a business feels good to own and its making profit . Everything across the two days sits under one or more of them, and you will talk away with real knowledge that will improve your business and stress levels. 

ONE

Your nervous system

Everything downstream runs on this. Understanding it is imperative to sucessThe way you can hold yourself in a conversation. The boundary you can keep with a team member or client. The risk you can assess clearly rather than flinch from. The thing your client feels the moment they sit down in front of you — the reason they drive past three cheaper options to reach you, which is physiological, happens before either of you speaks, and cannot be copied or undercut. You cannot build something thriving from a body that is bracing for impact. The wiring will not allow it.

You will leave knowing which state you are in, what it is costing you, and how to change it in ninety seconds — this is a game changer.

Pia is most generously sending each guest home with nervous system guidance recordings . If the body is relaxed and clam - the results show in every area 

TWO

Financial clarity

The part most events skimp over , and the part that keeps business owners awake. Not a mindset conversation about abundance. Your actual figures, on the table, in the room, with three live working sessions across the two days: what you break even at, what each service truly costs you to deliver, what your margin is once wages are honest,. Learn simple figures to look at each week and month to know where business is going and what to concentrate on. These are the things we were never taught, Jade form JadeStart offers easy to understand key teachings you must know in business,

You will leave with a easy strategy to follow and workable sheets so you can get clear growth and set clear goals without overwhelm.

THREE

Culture

Your team is not a staffing problem. It is a mirror. We look at why people behave the way they do inside a business — through attachment, through what gets modelled from the top, through what you have tolerated and what that has taught them. Then the harder half: the real cost of the wrong hire, and the conversation you have been putting off since roughly March. We also look at what your business communicates before anyone speaks. Your space, your standards, the quality your team carries into a room.

You will leave with new insight into how your business feels for staff and clients, how to do it better and have a business you want to walk into everyday. All again related to the nervous system and understanding the financials of the business,

FOUR

Leadership

Which begins with leading yourself. How you decide. How you hold a boundary without over-explaining it. How you back yourself with money on the line. Who you have to become for the business to grow, and what has to be set down to get there.

Get clear on whats needed to lead a team to success and feel that respect you deserve. Estelle gives great tools on staff meetings, and ways to motivate staff and feel like your in boss mode 

You will leave feeling calm about staff meetings , and able to get results with long term energy and happy staff. When you feel safe the business will grow.

IV

How the room

works

 

Nothing held back The pricing model and the financial framework are given whole. There is no advanced version, and nothing is kept aside to sell you later.  

 Teaching comes first These two days are education. We teach properly, and we teach in full, because that is how you come to learn more, drop in deeper and also know how we work, and whether you want more of it. If you do, we will make that easy afterwards to connect. The time in the room is for your learning.

Calm, but not silent The pacing is unhurried and the room is comfortable. Some sessions will still ask you to stand, speak, move or work through something with the person beside you, because parts of this do not land sitting down. Nothing is compulsory. Step out of any of it, and nobody will make anything of it.

V

The shape of the two days

Sunday — the day you stop, and then look properly

 

The day opens in the body with a session with Pia, creating a depth and space that allows your best self to flourish, then moves to the numbers while the room is feeling ready and actually excited to receive them. Imagine that!

After morning tea, we go deep into identity and team leadership — and exactly how that looks, feels and sounds on Tuesday morning... the very next work day after the conference ends.

Your most important questions about business, growth and mindset can be written on cards over lunch, to be answered by the wisdom of the full panel, unrehearsed, authentic, empowering.

Monday - the day you go inward

 

A slower start. Monday is for clarity, and for turning the ideas into practice. Beliefs and
attachment first — why we respond the way we do, and why our teams do..Most people have never learned this

Morning tea, reflection, connection and then some more teachings from JadeStart. Jade and Aaron Spehr on sales, culture and growth. Jade has brought companies back out of insolvency and seen exactly how businesses fail, with the books open. Aaron trained sales teams for ASX Top 10 companies before he built the Client Code. Ninety plus minutes on how to have the conversation, how to hold the price, and how to build a team that can do it without you in the room.

Pia closes. Believe in yourself, create joy, and what you say to yourself when it's hard. Then afternoon tea, and a room that doesn't want to go home.

 

 

20 VIPS get the following extra sessions:

Twenty places — held inside the seventy, not added to them.
For twenty guests, the two days become a whole weekend. Extra time
receiving wisdom and connection with Reset leaders Jess and Pia. You
stay in the building.
You never move a car, never work out how to get anywhere, never leave and come
back. Everything is a lift ride away, and the hours between the
sessions become part
of the full reset experience rather than the logistics around it.
Designed as a sanctuary weekend for yourself, and your growth.
 

2 days curated to provide you with life long tools to grow and enjoy your business 

VI

Who is in the room 

 

Owners and founders - and their leaders/managers - in beauty, wellness and aligned industries.
Not a revenue threshold — a responsibility threshold. Everyone in the room carries
the same weight, which is why the conversations arrive somewhere real on the first morning rather than the second afternoon. Connection runs through the whole event rather than a scheduled hour:
facilitated conversation, shared tables and unhurried breaks. No badge scanning, no business
card shuffle, no booths to walk past.

 

VII

Who is on the programme

Every person on this programme runs a business. Not one of them is only a speaker.

Jessica Callahan

Founder, HUSH Beauty & HUSH Clinical., Distribution and Training

Thirty years in the industry. Founder of HUSH Beauty and HUSH Clinical, alongside a distribution business. Jess teaches the parts of ownership most people never say aloud: break-even, margin,  and gives practical tools, a few laughs and 20 years of mistakes to learn from.

Each of the guests will go home with workable practical spreadsheets and tools to use in any business. Tracking and success go together. I love numbers and making them easy. This is my joy project of my career and I am here to give something back and alongside Pia I know you can enjoy your business more and make more Money. I'm not afraid to admit thats my motivation for work and I want all business owners to succeed and be happy while they do it.

Pia Kynoch

Naturopath & Holistic Educator.

31 years in practice. Aesthetic practitioner, Naturopath, breathwork facilitator and holistic educator. Pia works with the nervous system as a business instrument rather than a wellness accessory.    Light isn't something you see. It's a signal — and it's the one your
entire body runs on. This session hands you the highest-leverage, lowest-cost intervention at RESET, plus a conversation about your clients' results that nobody else in your city is having.

Breath is the only autonomic function under voluntary control. It's the deliberate access point to a system you otherwise can't reach. The
vast majority of vagus nerve fibres run upward — body to brain — which means the body isn't receiving instructions from the mind so much as sending them. Changing your breath isn't a relaxation technique. It is direct input to the control system.

Every guest leaves RESET with a recorded breathwork practice from Pia,
to take home and keep. Because the shift you feel in the room isn't the point — the point is
being able to find it again on a Tuesday, in your own space, before a
difficult consultation or after a day that took more than it gave. The
recording is the bridge between what you experienced at RESET and what
you actually change in your business. Yours to return to as often as
you need.

Jade Spehr

Founder, JadeStart.

Qualified lawyer, accountant, and postgraduate in insolvency. Former Manager at PricewaterhouseCoopers and Senior Manager at Deloitte, where she coached seven and eight-figure businesses and brought companies back out of insolvency. Founder of JadeStart, now coaching beauty businesses across more than a dozen countries. She has seen exactly how businesses fail, from the inside, with the books open.

 

Aaron Spehr

BUSINESS STRATEGIST, JADESTART.

Business strategist with a Masters in Business and a former sales trainer for Top 10 ASX-listed companies. Creator of the Client Code™ system. A carpenter by trade before an injury moved him into sales, which is worth knowing, because he teaches selling as a craft rather than a personality trait.

Estelle Carroll

Founder, BOSS Coaching.

Twenty years as a salon owner before founding BOSS Coaching. Certified in NLP and a specialist in the language of leadership. Estelle coaches the whole business — owner, manager, front of house — not only the person at the top. If you are bringing a team member, hers is the session they will talk about in the car.

Jade Crossland

FOUNDER, PRIVÉ HAIR & MAKEUP, PRIVÉ HAIR ORGANICS & SALON CEO.

 

Jade Crosland has built and scaled multiple businesses from the ground up across the hair and beauty industry.

Now living in Bali while continuing to lead her businesses remotely in Australia, Jade brings real-time experience on what it takes to step away from the day-to-day without stepping away from growth.

Through Salon CEO, Jade now shares the systems, leadership principles and business strategies that help owners build stronger teams, improve profitability and create businesses that support the life they actually want to live — principles that apply far beyond the salon industry.

 

The setting

 

Two days at 1 Hotel Melbourne, a new sustainable sanctuary on the banks of the Yarra River in Melbourne's CBD that redefines luxury through nature and wellness Our retreat space chosen for light, quiet and comfort. Full hospitality throughout —  morning tea, lunch and afternoon tea across both days, nourishing and seasonally crafted rather than heavy.

A considered gift bag at every seat. Overnight accommodation for a limited number of guests staying across the weekend. Nothing in the room is there by accident. Every detail of 1 Hotel Melbourne aims to harmonise luxury hospitality, urban living, and sustainability. Wellness forms an integral part of the 1 Hotel experience. The Field House fitness centre features cutting-edge equipment and personal trainers, with mindful programming including yoga and meditation. The indoor pool, sauna, steam room, and spa provide serene spaces for relaxation, while the Bamford Wellness Spa introduces a new standard for holistic treatments in Australia.

Twenty places — held inside the seventy, not added to them. For twenty guests, the two days become a whole weekend. Extra time
receiving wisdom and connection with Reset leaders Jess and Pia. You stay in the building.You never move a car, never work out how to get anywhere, never leave and come back. Everything is a lift ride away, and the hours between the sessions become part
of the full reset experience rather than the logistics around it. Designed as a sanctuary weekend for yourself, and your growth.

Breakfast with Pia on both mornings as she offers rich body based wisdom as you nourish yourself. A morning calibration to set the day before it starts. A movement class by the river while the water is still flat. The day begins gently, and long before anyone else arrives.

 

Before you look at the prices

 

Imagine feeling more calm more in control, having better relationships and enjoy work! Pia is a highly trained facilitor and will make you more aware and educated about the nervous system and how to reset it.

Two live financial sessions run across the two days. You work on your own figures, not a case study — what you break even at, what each service truly costs you to deliver, what your margin is once wages are honest and you are paid what you are worth.

Jess teaches the most basic financial records to keep and track, it takes minutes a week and full workable spreadsheets and files are included.

Then we need Boss Mode, learning again how to lead a team, Estelle brings 20 years of knowledge and training with proven easy ways to understand yoursef and your style of leadship. Team is the dream, or be solo and earn good money by knowing the figures.

Attendance is treated by many guests as a business development expense. Your accountant will advise on your circumstances.

IX

Tickets

 

Early bird closes August 28th. Seventy seats in the room. Fifteen rooms at the hotel.

All prices AUD [inc. GST].

The Sunday Reset

Sunday 11 October.

The full first day — Pia's groundning and opening and closing, the live financial session, the guest programme, the panel, Leadship and Team and the close.

Facilitated conversation rather than networking. Honest, Real and Actionable.

Morning tea, lunch and afternoon tea.

Introductions to people that can really help you in your business and connecting with like minded people

A gift bag valued at $300 and above.

Unhurried refreshments from 4:45pm.

Reserve The Sunday Reset

$999 early bird · $1,199 thereafter

The Long Sunday

The same day, extended at both ends.

Breakfast with Pia — not a networking breakfast.,before the main room opens. What being genuinely open feels like in the body, what chronic bracing costs you, and why most capable women have never held the first for more than a moment.

The long close — when the room empties at the end of the day, you stay. A smaller group, a slower finish, and time with Jess and Pia that does not exist during the working day.

 

Elevated gifting.

A day ticket — no accommodation.

Reserve The Long Sunday

Most complete

$1,599 early bird · $1,899 thereafter

The Complete Reset

Both days.

Everything in The Sunday Reset, plus the whole of Monday — culture and attachment, break-even and return on investment, the anonymous session and the close.

All meals across both days.

 

Sunday shows you what to build. Monday makes sure you are still standing while you build it.

Reserve The Complete Reset

 

VIP Reset Weekend — Twin Share

 

Everything in The Complete Reset, and the weekend entire.

Share your room with a business partner, colleague or friend.

Your room on Sunday night.

Pool and spa.

Breakfast with Pia and Jess on both mornings.

The Monday walk before the room fills.

The Sunday evening close.

Priority seating across both days.

Elevated gifting.

Time with the speakers outside the sessions.

And two 30-minute calls afterwards — one with Pia at one month, one with Jess at two.

That last part matters more than it reads. Everything you decide across two days meets resistance the moment you walk back into your own business. The calls are where those decisions survive it.

Reserve VIP Twin Share

$2,150 early bird · $2,550 thereafter

VIP Reset Weekend — Single Room

As above, with your own room.

Reserve VIP Single Room

Fifteen rooms. Five twin share, ten singles. Twenty places, and no twenty-first.

Everyone else goes home on Sunday evening.

If staying is the version you want, this is the tier that closes first, and the only one where we cannot make an exception.

If you are bringing your team

Staff Sunday Pass — $659 early bird · $859 thereafter.

Staff Two Day Pass — $1,199 early bird · $1,549 thereafter.

Booked alongside an owner ticket.

Where the owner holds a Long Sunday or VIP Reset Weekend ticket, their team member joins the long close at no extra charge.

Owners who bring their manager report the same thing: they returned to a business where they no longer had to translate what they had learned. Everyone heard it in the same room, in the same words, at the same time.

Attendance is treated by many guests as a business development expense. Your accountant will advise on your circumstances.

Unsure which is right? Write to [email protected]. We will tell you honestly, including if the smaller ticket is the better decision.

X

What you leave with

 

Awareness of your body and reactions and how to manage and leverage them. A ninety-second tool for your own nervous system, usable straight away.

Financial Knowledge and spreadsheets that are easy to use and the info you need nobody taught you , quick analysis tools  to keep you growing in life and work

A pricing structure you can defend, and the language to hold it in a conversation.

 

An honest read on what your business communicates before you speak.

One decision, said out loud, before you leave the room.

Joy Love and Respect for your body so you can be a creative business owner.

XI

Questions

XII

You already know what needs to change. Most people in your position do.

What has been missing is two clear days, a room that asks nothing of you, and sixty-nine people who understand exactly what you are carrying.

The eleventh and twelfth of October. Seventy seats. Fifteen rooms.

Early bird closes 28th August

Reserve your seat